Top 10 social media, pr and marketing links: January 2010

2010 February 4
by Gemma Went

This is the first post in a new series for 2010. I know, it’s exciting. Those that follow me on Twitter know that I share a lot of useful links on social media, pr, marketing and anything that sparks my interest.  I’ve had some great feedback about some of these links so I thought I’d make the most of them by creating a post on the top 10 most popular each month. So, without further ado … read more…

Steve Rubel interviews Scott Monty on Ford’s Social Media Strategy

2010 February 1

Scott Monty’s social media activity at Ford is often used as a good example of how businesses can use the tool. Steve Rubel ran into Scott at an event recently and shot this quick video where Scott talks about his day job, how social media is integrated into Ford’s communications activity and how he works with his executives. There are some great soundbites here.

read more…

Unlocking the value of Foursquare

2010 January 28

For those of you not yet using Foursquare and other location based social networking apps, the presentation below from 22 Squared gives you a bit of background on what it’s all about. read more…

Key content marketing trends for 2010

2010 January 24
This is a great resource for us marketing folk. It contains insights from some of the smartest people in marketing about key content marketing trends for 2010.

10 ideas for the new decade : David Armano

2010 January 21

I stumbled upon another presentation containing some great thoughts for the next decade by David Armano (and others). David is senior vice president at Edelman Digital and a leader in digital marketing and user experience design (a particular interest of mine). His blog, Logic + Emotion, is ranked in the top media + marketing blogs according to Advertising Age.

Merging offline and online : two events we’re speaking at

2010 January 20
by Gemma Went

There are two industry events coming up next month that I’m involved in. read more…

Top 30 social media, marketing, pr blogs

2010 January 16
by Gemma Went

I spend a lot of time on the web. Most of it reading my rss reader and soaking up the content supplied by my favourite and highly respected bloggers who write about social media, marketing and pr.

I have a few of them listed under ’sites we love’, but it isn’t the full list. So I thought I’d share them with you here. I would recommend subscribing to some, if not all, of these: read more…

The future of social networking

2010 January 14
In today’s online trawl I found another gem of a presentation. There is a raft of presentations telling us ‘how to do’ stuff, but this one makes us think a little more about where things are going and how we can prepare for them. Let’s face it, at the speed things are progressing this type of preparation is a constant.

Written by Charlene Li from Altimeter, it looks at both the technological advances and behaviour change and what we need to do to make it work for us now. Much of this stuff I’ve covered before, but there are a few interesting points to consider.

Do Almost Anything Online in 2010

2010 January 14
by Gemma Went

Those who follow me on Twitter know that my content strategy includes sharing useful links with my community. I love learning and am constantly on a quest to innovate and uncover new ways of doing things. I guess I’m a bit of a sponge, trawling the internets for useful insight. Sometimes, if they’re particularly spectacular, I’ll also share these things here. Which I’m doing now. read more…