Which are the best Twitter apps?

2009 December 5
by redcubemarketing

I’ve been wondering which are the most useful Twitter apps. There are loads of lists published, but I find these subjective if they’ve come from one person. Plus it depends entirely on how you use Twitter, which mobile you use etc. I think there are one or two apps that people universally agree are essential. But what of the others? Maybe we’re missing out on some great apps that make Twitter life that little bit easier. So I thought I’d do a little survey here. The question is simple:

Which Twitter apps do you find the most useful to you and why? You can pick up to 5. read more…

Google Wave – How it might work (if we stop moaning)

2009 December 2
by subutcher

May I introduce the fabulous Su Butcher (@subutcher to you tweeters) who has written an excellent post on her experience of Google Wave for The Cube and  how we might move forward with it. There has been a lot of chatter on the subject, much of it negative, so Su’s thoughts are timely. My own view is that it’s early days. Yes it’s still a little clunky, but there is some clear value in how it could be beneficial in the future. Over to Su …

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Chris Brogan – The Serendipity Engine

2009 November 21
by redcubemarketing

Another guy I get a great deal from in the social space is the man himself, Chris Brogan. Some say he gets it right, some say otherwise. I say he’s bang on. This is a 10 minute keynote from the Web 2.0 Expo in New York this month. He captures some great thoughts in this whistle stop talk, some of which a few of you will have heard me touching on recently. If you haven’t read his book Trust Agents I strongly recommend it. The blog is also another worth subscribing to.

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What’s the cost of doing nothing?

2009 November 18
by redcubemarketing

There is a discussion topic repeated regularly in meeting rooms and offices around the UK right now: social media ROI. I’m often asked for examples of social media campaigns that have resulted in cold hard cash and in my search I stumbled upon this presentation.

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Social Media breakfast briefing at the DBA

2009 November 10
by redcubemarketing

Well what a great crowd at my Social Media breakfast briefing hosted by the DBA this morning. Around 50 engaged creative companies attended and they posed some great questions. For those that missed it, my presentation is here. It was more an introduction to social media than a ‘how to’, but the positive response afterwards has prompted discussions of a full workshop in the New Year. Watch this space.

Don’t be put off by the 125 pages, there’s one point to a page so you can flick through it very quickly.

3 social media events, 2 cities, 1 big blog post

2009 November 1
by redcubemarketing

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Image courtesy of Britt Warg

There have been a number of social media events recently and I wanted to attend as many as I could to a) connect with the best of the best in social media, b) validate what we’re doing at Red Cube and c) understand how social media is being used in other industries. I whittled it down to three events: Like Minds in Exeter and Social Media in Business and Media 140 in London. Rather than produce a separate write up for each, my thoughts (and what I took away from each event) are combined here into one big post.

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Cube Conversations: We chat to the DBA’s Deborah Dawton about their new event, The Edge

2009 October 20
by redcubemarketing

cube conversations speech bubbles

It’s been a while since the last Cube Conversation, but I was waiting for a goodun. And here it is.

As some of you know, I’ve been working with the DBA on the launch of their fantastic new design event, The Edge. I thought I’d make the most of that by chatting to the DBA’s Chief Exec, Deborah Dawton about it.

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Look before you leap – article on Reputation Online

2009 October 12
by redcubemarketing

look before you leap

As the world and his dog shepherds businesses into the digital space before they ‘miss out’ (on what exactly? it’s not going anywhere), it seems some have lost site of the fundamentals … read the full piece on Reputation Online

So many social media events, so little time

2009 October 9
by redcubemarketing

media 140 london

I don’t know about you, but every corner I turn at the moment I seem to be bombarded by ‘MUST ATTEND SOCIAL MEDIA’ events. There seems to be a bit of a rush in the air. That if we don’t attend our lives will suddenly turn sour. We’ll never be the same again. Or something.

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Rethinking Agency Relationships – Part II

2009 October 8
by redcubemarketing

2 3dcharacters with heart

As the title suggests, this is the second part of Julie Jenson Bennett’s post on developing a happy client/agency relationship (go here if you’ve not read it). This is directed at product development partnerships. But, as before, I do think a lot of this rings true for most agency relationships. read more…