The importance of taking a break. Im off.
Tomorrow I jet off for a well earned break. My first since starting Red Cube (over 2 years .. I know, ouch). For a few weeks I was wondering what to do while I was away. Should I write a selection of posts and schedule them to publish while I’m away? Should I line up some tweets and schedule those? As much as I’m an advocate of scheduling tweets through Hootsuite, I still place greater importance on engagement, and how can I respond to replies and comments or engage with you whilst I’m offline? Read more…
Photo by by renaissancechambara
Welcome back to the second in my social media strategy series. If you missed the first one, Is social media right for your business?, pop back and have a read before reading this one. Read more…
Video: Vital statistics for B2B marketers
Photo by laurakgibbs
This is the first in my social media strategy series where I give a step by step guide to developing a social media strategy. This week, I’m looking at whether it’s right for your business. Read more…
On Saturday night I was having a few drinks in a lovely Soho pub where I noticed this graffiti gold dust on the back of a toilet door. This attention to detail on something so trivial and the irony of the first comment pleased me greatly. But it also got me thinking about an issue I have with language today. Read more…
The Social Media Strategy Series
I did a (very) quick presentation on developing a social media strategy at Media 140 recently. After receiving a bunch of questions and having some great conversations on the subject, I was prompted to write a series on it, covering each aspect of how I develop a strategy. So, my friends, the series will start next week and will cover: Read more…
This gives you a nice heads up on what you should be thinking about. Hell, if you’re clever you could even get ahead of the crowed in your niche.
The real life social network
I stumbled upon this fantastic presentation by Paul Adams. It totals 216 pages in all, but don’t be put off by that, it’s definitely worth the time investment.
Paul takes a look at the psychology of being social and how that works with both online and offline. My own view is that there are no online and offline worlds, just one world that combines the two. Paul looks at how this works and what we need to understand to ensure we make the most of this world. There are also some interesting stats. Enjoy.
In retail, social media is everywhere.
Whether online or offline, onscreen or in the shops, current trends in geo-location, group buying, mobile payments and more is revealing a staggering change in consumer behaviour, as well as an overall growing dependency on the digital sphere. Read more…
By: flydime / www.flickr.com License: Creative Commons License (By 2.0)
So you’ve got a blog. It looks great. You’ve got all the whistles, bells and widgets added to it. Visitors can easily subscribe by rss or email (can’t they?). You’ve added a few great posts that are relevant to your audience and will encourage healthy debate. But there’s one thing missing. Readers. Read more…
Stumble It!
